Thirty-one letters brought more than 26 million dollars at an art auction last fall. Visually the letters are compressed, blob-like, stacked. Musically, each of the three phrases has a sound which is considered one of the most beautiful in the English language: sell or cell. Two hard "c" sounds (actually a ‘k”) break up the beauty. The entire phrase startles because selling the kids is verboten. Do you have to know the title, "Apocalypse Now", to react?